A Re-Introduction To Your Host, La Jefa Kita Zuleta Part 2

Ever wondered how a long-distance friendship can turn into a thriving business and a lifelong partnership? Join me, Kita Zuleta, as I take you through my transformative journey of healing, personal growth, and entrepreneurial success. You'll hear about the early days when my husband, Johnny, became my anchor during a tough period of physical recovery, and how our move to Tucson sparked my creative pursuits on Etsy with "All Things Kita." From selling crochet items and designing viral cactus pillows to building an online presence on Instagram, this episode is a testament to creativity and resilience.

Discover how an unfortunate experience with our own wedding photos led Johnny and me to found JC Squared Productions, marking our entry into the world of photography and videography. We navigated various niches, from political campaigns to elite sports documentation, before finding our true calling in personal branding. The 2020 rebrand to Kita Zuleta Photography wasn't without its challenges, especially during the pandemic. Learn how we refocused our efforts, battled imposter syndrome, and connected deeply with the gardening community, all while keeping our creative passions alive.

The road to entrepreneurship is fraught with highs and lows, and this episode doesn't shy away from discussing the intense challenges we faced. Johnny's near-death experience due to work-related stress was a wake-up call that forced me to take on multiple roles and find strength in community support. Now, as a coach and mentor for fellow jefas, I share my insights on overcoming burnout, balancing multiple roles, and the joy of empowering others. Tune in to celebrate our progress, the incredible support from our community, and our exciting plans for the future.