Cafecito Con Kita: The Journey of Rebranding, Overcoming Imposter Syndrome + Personal Growth

Tune in to discover how we’ve transformed Cafecito con Jefas over the last eight months, from relaunching our inspiring Jefa interview segment with stories from Angel and Lucy, to extending season one and preparing for an exciting season two relaunch. I also dive deep into the power of community and connection, sharing my personal journey of rebranding and the emotional highs and lows that came with it. Our new website is live, serving as a dedicated hub for real conversations about entrepreneurship, and we’ve seen amazing success with our Cafecito con Jefas Community Casita membership and #JefaLife101 cohort.

Building a robust online business starts with a well-designed website and a consistent brand strategy. In this episode, we uncover the essentials of creating an authentic online presence. Learn from one-on-one coaching sessions, the “Show Up Jefa” strategy, and how to tackle imposter syndrome. I highlight the benefits of embracing your uniqueness and showing up confidently, even when you feel imperfect. We also discuss the evolution of the #JefaLife101 cohort into a comprehensive DIY course and the impactful role of high-quality, story-driven brand photography in elevating your business.

The journey of rebranding Cafecito Con Jefas is filled with lessons on clarity and accountability. Hear about my collaboration with talented designers, the challenges of cultural representation, and the emotional rollercoaster of ensuring our brand genuinely reflects our mission. This episode is also a celebration of community—sharing upcoming events, collaborations, and heartfelt gratitude for the support that fuels my motivation. From launching a new website to announcing exciting new initiatives and opportunities, this episode is packed with insights and inspiration to help you build and grow your own entrepreneurial journey.