Embracing Transitions: Growth, Grit, and Gratitude Con La Jefa, Kita Zuleta
In the latest episode of Cafecito con Jefas, we explore the complex journey of entrepreneurship—a path that is often as unpredictable as it is rewarding. The episode opens with an emotional update from our host, Kita Zuleta, who shares her recent personal and professional challenges. She highlights the importance of perseverance in tough times, celebrating the onboarding of new clients and the unwavering support of the community as meaningful triumphs.
A central theme of the episode is resilience. Amid unexpected personal health challenges and significant national events, Kita navigates business pivots while staying true to her values. Her story exemplifies how resilience is not just about enduring but thriving, even when life throws curveballs. Kita’s journey reminds us that while entrepreneurial paths may share common themes, each one is unique, filled with its own lessons and moments of reflection.
Community support is also a key part of Kita’s story. She speaks passionately about the Cafecito con Jefas community, which has become a safe haven amidst the challenges of small business ownership. By choosing to exclude politics and religion from her platforms, Kita has cultivated a space where people feel welcome to share their stories without judgment or division. This community has become a vital source of strength and comfort, a sanctuary for those navigating similar journeys.
Looking back on the past year, Kita recalls the first Peva experience—a memorable event that united entrepreneurs through holistic workshops and community building. Although the future of these workshops remains uncertain, her commitment to the community through strategy calls and accountability efforts remains strong. Building this vision with her husband and business partner over the past decade has been a testament to resilience and determination. The episode emphasizes the importance of staying focused on one’s goals, even amidst the mixed emotions that come with transitional times.
As the conversation unfolds, Kita emphasizes the importance of self-care and embracing change. She encourages listeners to prioritize their well-being, knowing that taking care of oneself is essential to sustaining the energy needed for the entrepreneurial journey. Self-care, she explains, is about more than physical health; it’s about maintaining a healthy mindset. Embracing life’s ups and downs with purpose and intention can lead to personal growth and a deeper alignment with one’s goals.
Kita also discusses the "numbers game" of online presence, urging entrepreneurs to show up consistently and authentically. By building visibility, they can connect with potential clients and foster meaningful relationships. Her insights into personal branding and the power of visuals offer valuable lessons for those looking to elevate their online presence. Drawing from her experience in the political world, Kita shares how she learned to create compelling imagery that supports successful campaigns and strengthens brand identity.
In closing, this episode of Cafecito con Jefas is a heartfelt exploration of the entrepreneurial journey, brimming with insights and inspiration for anyone navigating the highs and lows of business ownership. Kita’s story is a powerful testament to resilience, the importance of community, and the value of staying true to one’s vision. It reminds listeners to embrace change, prioritize self-care, and show up in ways that resonate, knowing they’re not alone on this journey.
